Direct advertising of your website address via traditional mediums can
help provide interest and branding, but for your website to be located
via the Internet requires a different approach.
Search Engine Optimisation (SEO), Search Engine Positioning and Search
Engine Placement are all terms for processes and procedures that are
designed to get your website known on the Internet through the use of
search engines.
It is estimated that 85% of Internet users go directly to search engines
to find what they are looking for. Therefore, If you want your website
to be found be a large audience you must be listed within the major search
engines. In addition it is also estimated that 75% of users never go
past the second or third page of search engine results.
Search Engine Optimisation is not just a simple case of inserting the
appropriate META TAGS, but requires an understanding of the methods,
algorithms and procedures that search engines use to index your site.
This is vital as you could be competing with hundreds of websites in
your national region and perhaps thousands worldwide – all aiming
to be listed in the first few search engine results pages.
DJN Consultants Ltd will analyse your site and work with you to identify
you target audience. Only then can we produce a proposal for improving
search engine exposure for your site.
Search Engine Optimisation is also a continual process, requiring occasional
reviews. Sometimes, search engines will change their indexing methods
and as such, further adjustments to your website may be required.
Please contact us if you are interested in finding out more about our
website search engine optimisation services.
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